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About Us

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Copy of Bio


About Us

Background

According to the Australian Productivity Commission, farmers need to double the productivity of their farms every generation to remain profitable. Even with Australia’s competitive advantage in agriculture, this is a huge ask. 85% of this growth needs to come from increased yields and cropping intensity. Our product aims to help poultry farmers achieve some of these necessary productivity improvements through optimisation of the farming environment.

Team

Co-founders Eleanor (left) and Sarah (right)

Co-founders Eleanor (left) and Sarah (right)

After completing her Bachelor of Economics at Melbourne University, CEO and co-founder, Eleanor Toulmin worked as a strategy and technology consultant at IBM and KPMG, as well as Director of Finance for The Oaktree Foundation. Eleanor returned to study in 2016 at the Wade Institute to pursue a Masters of Entrepreneurship, where she met CTO and co-founder Sarah Last. She is passionate about making a disproportionate difference to Australian farmers and livestock through entrepreneurship and innovation.

 

 

CTO and co-founder, Sarah Last, grew up in semi-rural Victoria. She has bred and trained horses as well as spending time with exotic birds. She completed a Bachelor Degree in Science with a major in Animal Health, and started studying Veterinary Medicine but decided to move into entrepreneurship instead. She started studying the Master of Entrepreneurship at the Wade Institute in 2016 to commercialise some of the ideas she came up with while studying veterinary medicine. This means that she can help make a positive impact on farm profitability whilst also improving the welfare of millions of chickens.

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Media


"Australia’s poultry industry - include laying, broiling and processing - is valued at $7.8bn." - IBIS World

 

Media


"Australia’s poultry industry - include laying, broiling and processing - is valued at $7.8bn." - IBIS World

 

In the Media

MimicTec is excited to have been featured in the Australian media as a promising AgTech start up. Get in touch if you'd like to know more or interview either of the founders.

 
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"Young scientists invent a robo-chook" - ABC RN: Counterpoint

"Meet the two scientists who have built a chicken that could help revolutionise the way we poultry farm.

Eleanor Toulmin and Sarah Last are the brains behind MimicTec. It's a start-up company that's dedicated to improving the welfare of chicks and the business outcomes for poultry farmers. They pooled their marketing and veterinary skills to produce a prototype robotic chicken."

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"AgTech - What the Umbrella Term Really Means" - The Weekly Times

"So [Sarah] Last, 23, and [Eleanor] Toulmin, 28, who has an economics and consulting background, joined forces over an idea to improve the survival and feed conversion rates of poultry chicks.

From that union has come MimicTec, a start-up through which Last and Toulmin have created a mother hen imitation device to reduce stress in poultry chicks up to the natural weaning age of three weeks."

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"MimicTec Revolutionising Farming" - The University of Melbourne

"Toulmin and Last’s company, MimicTec, is one of 10 startups selected by MAP for 2017. The duo, who met while studying the Master of Entrepreneurship at the University of Melbourne’s Wade Institute in 2016 are developing a product which mimics what young chicks need from a mother hen, reducing stress in the chicks and improving feed conversion or growth metrics. From an initial prototype that was chicken size, MimicTec’s ‘mother hen’ doesn't seem to resembling a chicken at all, but the chicks don’t seem to mind."

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The Weekly Times

"Two entrepreneurs hoping to be part of SproutX are Sarah Last and Eleanor Toulmin who co-founded the start-up MimicTec, which uses technology to reduce stress in poultry chicks in their first five weeks of life, reducing mortality and improving production outcomes."

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The Financial Review

" [MimicTec] is developing a product that reduces stress in chickens to decrease mortality rates by at least 20 per cent and improve feed conversion ratios for poultry production.

The product is still being made into a prototype, but academic and commercial trials are expected to start early in 2017. "

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ABC Rural & The World Today

"The start-up sector has delivered the world Facebook, Uber, AirBnB and Snapchat, with billions in investment money chasing similar ideas.

But a growing slice of that money is now being funnelled toward entrepreneurs trying to shake-up the agriculture sector."

Our Partners


Our Partners


Partners

We are proud to partner with industry leading organisations. If you would like to become part of our growing team, please do follow the link below.