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Bio


About Us

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Bio


About Us

 

What We Do

MimicTec is an AgTech startup looking at improving the productivity of poultry farming. Our physical product influences the rearing of chicks on commercial farms to decrease the mortality rate and improve the feed conversion ratio of chickens. MimicTec has developed prototypes, with initial working products tested with chickens in October 2016, and February, May and August 2017. We're now developing alpha versions on our product to be implemented on farms in collaboration with poultry farmers and engineers.

Our early trials suggested our rearing technology can:

  • Improve the feed conversion ratio by 3.36% - 3.87%
  • Improve weight gain by 1.93%
  • Improve weight gain variability by up to 25%
  • Improve feed and water uptake by up to 2.7 times
  • Reduce negative behaviours in chickens

If you're interested in learning more or working with us on our next trial we'd love to hear from you.

 

Background

According to the Australian Productivity Commission, farmers need to double the productivity of their farms every generation to remain profitable. Even with Australia’s competitive advantage in agriculture, this is a huge ask. 85% of this growth needs to come from increased yields and cropping intensity. Our product aims to help poultry farmers achieve some of these necessary productivity improvements through optimisation of the farming environment.

Team

Co-founders Eleanor (left) and Sarah (right)

Co-founders Eleanor (left) and Sarah (right)

After completing her Bachelor of Economics at Melbourne University, CEO and co-founder, Eleanor Toulmin worked as a strategy consultant and as Director of Finance for The Oaktree Foundation. Eleanor returned to study in 2016 at the Wade Institute to pursue a Masters of Entrepreneurship, where she met CTO and co-founder Sarah Last. Eleanor is currently also a board member for the Foster Care Association of Victoria. She is passionate about making a disproportionate difference to Australian farmers and livestock through entrepreneurship and innovation.

 

 

CTO and co-founder, Sarah Last, grew up in semi-rural Victoria, and has bred and trained horses as well as spending time with exotic birds. She completed a Bachelor Degree in Science with a major in Animal Health, and started studying Veterinary Medicine but decided to move into entrepreneurship instead. She started studying the Master of Entrepreneurship at the Wade Institute in 2016 to commercialise some of the ideas she came up with while in vet. This means that she can help make a positive impact on farm profitability whilst also improving the welfare of thousands of chickens.

 
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Media


"Australia’s poultry industry - include laying, broiling and processing - is valued at $7.8bn." - IBIS World

 

Media


"Australia’s poultry industry - include laying, broiling and processing - is valued at $7.8bn." - IBIS World

 

In the Media

MimicTec is excited to have been featured in the Australian media as a promising AgTech start up as well as in conjunction with the launch of the AgTech accelerator SproutX. Get in touch if you'd like to know more or interview either of the founders.

 
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"AgTech - What the Umbrella Term Really Means" - The Weekly Times

"So [Sarah] Last, 23, and [Eleanor] Toulmin, 28, who has an economics and consulting background, joined forces over an idea to improve the survival and feed conversion rates of poultry chicks.

From that union has come MimicTec, a start-up through which Last and Toulmin have created a mother hen imitation device to reduce stress in poultry chicks up to the natural weaning age of three weeks."

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"Young scientists invent a robo-chook" - ABC RN: Counterpoint

"Meet the two scientists who have built a chicken that could help revolutionise the way we poultry farm.

Eleanor Toulmin and Sarah Last are the brains behind Mimictec. It's a start-up company that's dedicated to improving the welfare of chicks and the business outcomes for poultry farmers. They pooled their marketing and veterinary skills to produce a prototype robotic chicken."

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"MimicTec Revolutionising Farming" - The University of Melbourne

"Toulmin and Last’s company, MimicTec, is one of 10 startups selected by MAP for 2017. The duo, who met while studying the Master of Entrepreneurship at the University of Melbourne’s Wade Institute in 2016 are developing a product which mimics what young chicks need from a mother hen, reducing stress in the chicks and improving feed conversion or growth metrics. From an initial prototype that was chicken size, MimicTec’s ‘mother hen’ doesn't seem to resembling a chicken at all, but the chicks don’t seem to mind."

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ABC Rural & The World Today

"The start-up sector has delivered the world Facebook, Uber, AirBnB and Snapchat, with billions in investment money chasing similar ideas.

But a growing slice of that money is now being funnelled toward entrepreneurs trying to shake-up the agriculture sector."

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The Financial Review

 

" [MimicTec] is developing a product that reduces stress in chickens to decrease mortality rates by at least 20 per cent and improve feed conversion ratios for poultry production.

The product is still being made into a prototype, but academic and commercial trials are expected to start early in 2017. "

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The Weekly Times

"Two entrepreneurs hoping to be part of SproutX are Sarah Last and Eleanor Toulmin who co-founded the start-up MimicTec, which uses technology to reduce stress in poultry chicks in their first five weeks of life, reducing mortality and improving production outcomes."

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